Coca-Cola to pull Five Alive and Fruitopia frozen juice products in Canada, citing waning demand and shifting preferences

By Tahani Elghazaly
Published January 31, 2026

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The Coca-Cola Company says it is discontinuing its frozen juice products in Canada, including frozen items tied to Five Alive and Fruitopia, as it exits the “frozen can” category in response to shifting consumer preferences and refocuses on juice products that better match what customers want.

Canadian coverage frames the move as part of a broader decline in demand for frozen-from-concentrate juice, with the category shrinking over time as shoppers shift toward ready-to-drink options and other beverage choices.

The change is specific to frozen products (kept in the freezer), not necessarily all Five Alive or Fruitopia offerings in stores.