TD Bank report says two-thirds of Canadians plan to cut spending in 2026
- By Tahani Elghazaly
- Published
A new TD Bank report says about two-thirds of Canadians surveyed plan to cut back on spending this year. The report says the share is up from last year, when 51 per cent said they intended to reduce spending.
TD says the shift is most pronounced among younger Canadians. The report found 86 per cent of Gen Z respondents and 77 per cent of millennials plan to make spending cuts. By comparison, 65 per cent of Gen X respondents and 43 per cent of baby boomers said they are planning to reduce their spending.
According to the survey results, the most common budget sacrifices include eating out less often at 55 per cent and making fewer retail purchases at 53 per cent. Another 44 per cent said they plan to spend less on entertainment such as concerts, sporting events, and movies.
The report says the online survey was conducted by Harris Poll between Oct. 23 and Oct. 27, 2025. Two supplementary questions on Canadian buying habits and attitudes toward shopping local were included in a Leger Opinion panel conducted between Dec. 18, 2025, and Jan. 5, 2026.
Canada’s Research Insights Council, the polling industry professional body, notes that online surveys that do not randomly sample the population cannot be assigned a margin of error.
You May Also Like
Authors
-
Tahani Elghazaly5274 Posts
Popular Posts
Newsletter
Subscribe to our mailing list to get the new updates!