Canada Secures More Than C$4.2 Million in Creative Industry Deals During China Trade Mission
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Canada has announced seven new commercial agreements and partnerships worth more than C$4.2 million following a five-day creative industries trade mission to China, marking a new development in efforts to expand Canadian exports of video games, digital media and performing arts.
The announcement, issued Tuesday by Canadian Heritage, follows a delegation led by Marc Miller, Minister of Canadian Identity and Culture and Minister responsible for Official Languages, who travelled to Shanghai, Shenzhen and Suzhou.
The delegation brought together nearly 50 representatives from 36 Canadian companies and organizations. Participants held more than 370 targeted business meetings and attended two formal networking events, resulting in seven signed commercial agreements. Additional deals remain under negotiation with Chinese partners, according to the department.
The mission focused primarily on interactive digital media, including video games, and the performing arts. Canadian representatives also promoted expertise in animation, film production, immersive entertainment and design. China remains a significant international market for Canadian creative exports, which totalled C$734.1 million in 2023, according to federal figures.
During the visit, Miller met Chinese Minister of Culture and Tourism Sun Yeli on the sidelines of the Shanghai International Arts Festival. Their discussions addressed commercial opportunities and cultural cooperation under the Canada-China Joint Committee on Culture. Miller also held meetings with municipal officials in Shanghai, Shenzhen and Suzhou to explore further business and institutional ties.
The agreements follow several months of renewed diplomatic and economic engagement between the two countries. In January, Prime Minister Mark Carney and Chinese President Xi Jinping announced a strategic partnership that included expanded cultural exchanges. A subsequent visit by Miller in May brought the reactivation of the bilateral cultural committee and cooperation agreements involving national libraries and art museums.
Canada's creative industries contributed approximately C$69.1 billion to the national economy and supported 692,019 jobs in 2025, according to Canadian Heritage. Although the government confirmed the combined value of the seven agreements, it did not disclose the individual signatories, contract values or implementation schedules.
