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Canada Orders Internet Providers to Show Real-World Speeds and Full Prices After Discounts

Canada Orders Internet Providers to Show Real-World Speeds and Full Prices After Discounts

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Canadian internet providers will be required to give customers clearer information about the speeds they can realistically expect and the full monthly price they will pay once promotional discounts expire, under new rules announced by the Canadian Radio-television and Telecommunications Commission (CRTC). The requirements will take effect on March 10, 2027.

 

Under the new rules, providers covered by the Internet Code must disclose typical download and upload speeds rather than relying solely on advertised claims such as “up to” a certain speed. They must also provide information about service performance during peak periods, defined by the CRTC as 7 p.m. to 11 p.m. local time on weekdays.

 

The CRTC said typical speeds will become key contract terms. Providers will be expected to deliver the committed typical download and upload speeds at all times outside peak periods and at least 95% of those speeds during peak hours. If a dispute arises over whether the promised performance is being delivered, the provider will be responsible for demonstrating compliance.

 

The rules also target pricing transparency. Internet companies must display the regular monthly cost that applies after a promotional discount ends with equal or greater prominence than the discounted price shown to customers before they subscribe. Any required equipment rental charges must also be clearly disclosed.

 

The CRTC said the changes are intended to make it easier for Canadians to compare internet plans based on realistic performance and long-term costs before signing a contract. Providers must update their marketing and pre-sale information to comply with the new requirements by March 10, 2027.