From Carmaker to Robot Producer, Hyundai Targets 30,000 Units a Year
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Hyundai Motor Group is moving beyond car manufacturing with plans for a U.S. facility capable of producing up to 30,000 robots annually by 2028.
The figure does not mean that 30,000 humanoid workers will enter Hyundai factories that year. It represents the group’s targeted production capacity for a broader range of robots. The first industrial deployment of the humanoid Atlas is planned for Hyundai’s Georgia manufacturing complex, where it will begin parts-sequencing work in 2028.
Hyundai intends to expand Atlas into component assembly by 2030 after phased testing. The company says the robots will initially support employees by handling hazardous, repetitive and physically demanding work rather than immediately replacing entire human workforces.
Boston Dynamics, which is controlled by Hyundai, designed the commercial Atlas for industrial environments. The robot can lift approximately 50 kilograms, move with 56 degrees of freedom, operate autonomously and replace its own battery before returning to work.
Limited production has already begun, with 2026 deployments assigned to Hyundai and Google DeepMind for testing and training. Hyundai is also working with major technology companies to develop AI models that could help robots learn new tasks and adapt to changing factory conditions.
The strategy places Hyundai in a growing race to commercialize humanoid robots for manufacturing and logistics. However, producing thousands of machines will depend on cost, reliability and workplace safety, while raising wider concerns about automation and industrial employment. Experts say humanoid robots are not yet dexterous enough to replace large numbers of workers, although their progress is likely to reshape some jobs.
